I've tried a lot of products regarding protein and there's always something to "not like" either it's the thickness of the chemical taste. It's hard to tell when one is better then another based on progress as it is basic nutrition. I've chosen this one for many years now for a couple of reasons. Mixes excellent with my carbohydrates, doesn't give acid reflux, excellent taste and never ever had a chemical taste. Based on the results I see my body approves it a lot :-D.